GMC launches ad campaign with 'Like a Pro' tag line - Automotive News (subscription) (blog)

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Automotive News (subscription) (blog)GMC launches ad campaign with 'Like a Pro' tag lineAutomotive News (subscription) (blog)DETROIT -- GMC is trying to make more of an emotional appeal to consumers by launching an ad campaign that focuses on its buyers' lives with their vehicles and informalizes the brand's long-running "We Are Professional Grade" tag line into "Like a Pro.".

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